But what about the other half? What do they do first when they need a [insert your industry here]? Not surprisingly, they search online. But what do they look for?
#1 – They read your reviews
46% look for and read reviews about your business as a first step. Even if they started with a Google search, 40% of them will first seek reviews from around the web and 60% will seek Google reviews first. Reviews are now “table stakes” for a local business.
Your prospects are often finding your reviews through a branded search (i.e. typing you your company name and “reviews” into a search bar). We track the keywords that searchers use to find Customer Lobby reviews pages and, by far, the most common search terms are “[insert company name] reviews” and “[insert industry name] reviews”.
#2 – They go to your website
30% of prospects first go to your website. If your website is their first stop, its a good bet that your reviews will be their second stop. This is a great opportunity to provide them a link to your best review content. Check out our reviews as an example.
Regardless of how they get there, building your review asset is now as important (or more) than any other digital asset you have.
Read the article here.